Productivity vs. Wasting Time
“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.”
Customized META Description
The META description might not carry that much weight, but when you customize them, not only does it have the potential to make you stand out with Google, but it makes you stand out to the people searching as well. When there are millions of people selling the same thing you are, that’s pretty big.
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