You remember that cartoon segment from Animaniacs called “Good Idea Bad Idea”? Yeah, I loved it too. In marketing, there are good ideas and bad ideas. Good idea: outsource work to a good, quality company. This saves time and money and it can greatly expand what you’re able to do with a project. If you are going to outsource, make sure to talk with the people that will be doing the work. If they are going to be writing articles for you, don’t have them publish it – that’s just asking for waaaay too much trouble. I had a client who recently had someone write and then publish them. Problem is, he doesn’t know where they are, what they say or if they even link to anything that is his. He doesn’t know how the quality of the article was, either, as he never saw it.
What the heck is a USP? And what can it do for me? (Hey that rhymes!!)To the customer, this is what answers the questions "what makes you different than everyone else?" and "why should I buy from you and not your competition?"