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Good Idea Bad Idea

You remember that cartoon segment from Animaniacs called “Good Idea Bad Idea”? Yeah, I loved it too. In marketing, there are good ideas and bad ideas. Good idea: outsource work to a good, quality company. This saves time and money and it can greatly expand what you’re able to do with a project. If you are going to outsource, make sure to talk with the people that will be doing the work. If they are going to be writing articles for you, don’t have them publish it – that’s just asking for waaaay too much trouble. I had a client who recently had someone write and then publish them. Problem is, he doesn’t know where they are, what they say or if they even link to anything that is his. He doesn’t know how the quality of the article was, either, as he never saw it.

Bing:Google as Bill Gates:Innovation

News has broken that Bing, the Microsoft search engine, has been “stealing” results from Google. Of course they’ve been denying it. Check out the official Google blog for the story on how they found out, which in itself is pretty interesting....

Steve Jobs Success; How he did it

This is a post that I’ve had in my drafts for a while. Bout time I publish it. Steve Jobs is the CEO of Apple, Inc. One of the richest men in the world. Top competitor with Bill Gates. Kind of a big deal. So what drives him? What makes him such a success? Thomas...
Happy New Year!

Happy New Year!

I know it”s been a while, but I wanted to say Happy New Year!! Last year was an amazing year personally and for business. Personally, I got married to my best friend, bought a house and became a landlord. As for business, I thought I was going to double net from...

USP = Saving Grace

What the heck is a USP? And what can it do for me? (Hey that rhymes!!)To the customer, this is what answers the questions "what makes you different than everyone else?" and "why should I buy from you and not your competition?"