Lifetime.com Datavault
Rebrand
Filed Under
Front End Development, UI Design, Graphic Design, Web Design
Tools Used
asp.net, CSS, Photoshop, HTML, UI Design
Improved functionality with an improved design
I improved the search functionality, used the technology we created in the catalog creation tool to create dynamic product product information PDFs, provided a space for marketing material and – of course – matched the styleguide of lifetime.com.
Dynamic Catalog Pages
Previously, all product information sheets – known as cat sheets – were static and required a long SOP to be followed if it needed to be updated. Given that all the information on the sheet was in the product information database, we used the technology we created with the catelog creation tool and made them dynamic, shortening the SOP and saving time and money.
Improved Search
Search filters were added to the side. The search box was updated to use a suggestion box. The page layout was changed. All these combined for a new and improved experience.
Images for Web & Print
The marketing department neeed a place to get all of the images for a particular product, both for print and web. I implemented a simple link to images, allowing them to find and use them for their marketing material.
Other Recent Works
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